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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein
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More than 1 in 4 Americans Pay for Vacation Using Credit
A Third of Adults Plan to Spend at least $1,000 per Family Member this Year
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On the Heels of the Bangladesh Building Disaster: Six in Ten in 16 Developed Nations Hold Contracting Companies (61%), Local Authorities (58%) Responsible...Eight in Ten (82%) Say Work Conditions are Exploitative
Seven in Ten (69%) Willing to Pay Extra to Improve Worker Conditions, But Only Four in Ten (39%) Confident Extra Money Will Actually Be Used For That Purpose
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Socialogue: My Friend "Likes" a Brand. Hmmm...
Nearly One in Four People Say they Would Buy a Brand Because a Friend "Likes" or Follows the Brand on a Social Network