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Ipsos OTX Launches Script Evaluation Division To Assess Playability And Marketability Of Feature Films
New Division will Provide a Detailed Assessment of a Film's Potential Aimed at Informing Development Decisions
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Most Dog Owners Say They Indulge Their Pups with Simple Pleasures like Treats, Belly Rubs and Walks
Few Pamper their Dogs with Luxury Goods and Services
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IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers
Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases
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