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Consumer Study Shows Video Game Console Purchasing Behavior May Be Influenced By Vibration Feedback Technology

Ipsos Insight Study Shows Consumer Expectations Of PS3, Xbox 360, And Wii Portend Potential Market Share Shift For Sony, Microsoft, And Nintendo

Emotion and Engagement, Brand Equity, and Persuasion

Getting to the Root of Innovation Part 2 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 2 of 2 View part 1

Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits

A Case for the Realistic Concept in Testing

Senior Brand Research And Planning Executive Joins Ipsos' Global Team

David S. Nemiah Brought On To Lead Proprietary Brand Equity Research

Global Research: Taking the World by Storm without Getting Wet

Global Research: Taking the World by Storm without Getting Wet

Central Location Testing: Still Golden In Its Golden Years

Qualitative Research Specialist Joins Ipsos

Experienced Moderator Kate Danaj Adds Qualitative Consumer Research Expertise To Ipsos