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One year after Jan. 6 U.S. Capitol riot, concern about misinformation is high
New Ipsos poll, provided exclusively to the BBC, finds that significant portions of the American public believe conspiracy theories around Covid, the election, and QAnon
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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GreenBook Webinar: How to Engage Your Gen Z Consumers
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.
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Seven in ten Americans say the country is in crisis, at risk of failing
New NPR/Ipsos poll finds a year after January 6th, Americans remain divided on interpretation of the event
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Over half of Americans believe the country's economy is headed in the wrong direction
The same proportion believe the country overall is headed in the wrong direction
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U.S. consumer confidence holds stable after recent declines
Americans in a holding pattern as more is uncovered about the Omicron variant
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Many Latino Americans believe the Democratic and Republican parties take them for granted
New Axios-Ipsos poll in partnership with Telemundo finds differing views, based on country of origin and generation, when it comes to key issues such as abortion and perceptions of the Democratic and Republican parties
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Ipsos Core Political : Presidential Approval Tracker (12/17/2021)
Forty-eight percent of Americans approve of President Biden's performance in office
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Small business owners increasingly optimistic about investing in their business in 2022
Despite higher expectations for the coming year, the MetLife/U.S. Chamber of Commerce Small Business Index shows small businesses continue to face challenges in the present, specifically regarding inflation and supply chain disruptions