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Widespread nostalgia for the old days, with many saying things were better back in 1975
Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.
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The State of Democracy 2025
A new Ipsos KnowledgePanel survey offers an in-depth analysis of democratic perceptions in 9 Western countries, highlighting dissatisfaction with democracy and deep worries about its future.
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November 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines as Expectations Sub-Index Falls Sharply
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Two in three Americans plan to cut back on holiday spending
New Ipsos poll conducted on behalf of Thrivent Financial explores Americans' holiday spending plans and adaptations
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Veterans weigh cost, convenience, and provider background in mental health care choices
New Ipsos/Luminary Labs survey finds Veterans choose VA for affordability and community care for closer, quicker access
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Majority of Latinos say it's a bad time to be Latino or Hispanic in America
New Axios/Ipsos poll in partnership with Noticias Telemundo shows sharp decline in belief in American Dream among Latino and Hispanic Americans
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Future-proofing careers in the age of AI: Insights for hiring, learning, and growth
Recent insights from U.S. HR executives and job seekers paint a complex picture of progress, highlighting where shared priorities align, and where real opportunity still lies untapped.
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Americans critical of shutdown, steps to expand presidential power
Disapproval over how the federal government is managed has grown, according to a new ABC News/Washington Post/Ipsos poll
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Building Belonging: The Meaning of Digital Community & Connection on Roblox
Watch a discussion on community, belonging, and connection online and what it means for brand marketers.