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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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How navigating transportation shifts will steer tomorrow’s economy
How Americans get from point A to point B matters for the entire economy. What the Future editor Matt Carmichael looks at the forces that will shape transportation tomorrow, from the economics of automotive manufacturing to car culture.
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Why brands must help customers embrace change through innovation
To drive adoption of electric cars, autonomous vehicles and other innovations, automakers must understand how they fit into Americans’ lives, says Jen Brace, the Ford Motor Company’s chief futurist.
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How policy and incentives could pave the way to broader e-bike usage
Few American use e-bikes or other micromobility options — but many are open to changing their minds, according to a new Ipsos poll. Ipsos Public Affairs’ Joann Lynch shares the keys to wider adoption.
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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.
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Future Jobs to Be Done
In a world where people must choose between eco-friendly and cost-effective travel options, Ipsos Strategy3's Matt Palmer shares how brands can help consumers make smarter transportation choices.
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How to beat the say-do gap with sustainable products and unlock growth
The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.
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More younger people are hoarding cash; Dems are using coupons
One in four Americans say they're using more coupons, according to new data from the Ipsos Consumer Tracker.
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[WEBINAR] How GLP-1 drugs change the game for food and beverage, retail, travel and beyond
From aviation to government to retail, including food and beverage, restaurants, cosmetics and skincare, and of course, healthcare, there are a wide range of sectors that could be impacted by GLP-1 usage.
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Younger Americans are spending more on holiday gifts. Here's why that matters
For the second year in a row, younger Americans are the only age group planning to spend more this holiday season than last year, according to the Ipsos Consumer Tracker.