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AAPOR Conference 2025
Please join Ipsos experts who will be presenting the following papers at the AAPOR Annual Conference, the premier forum for the exchange of advances in public opinion and survey research.
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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Most Americans read, but it's not our priority leisure activity
New Ipsos poll also finds a majority hold positive opinions of reading, but many say it is not a priority.
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Nutrition, Mental Resilience, and Infectious Disease Recovery
The Virsa Foundation, through its JIVINITI Research Program and in collaboration with Ipsos has released findings from the GAIA Study
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Most Americans, across party lines, oppose Medicaid funding cuts
New NAMI/Ipsos poll finds that a strong majority favor protecting federal Medicaid funding to help people access mental health care
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Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy
In the YOLO Economy, can brands REALLY deliver both joy AND financial peace? Turns out, that's what consumers want.
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Americans concerned over bird flu outbreaks, but awareness is limited
Ipsos research examines how much Americans have heard about bird flu and attitudes toward a potential outbreak affecting humans
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Americans believe sports teams and stadiums are positive for cities
New Ipsos poll also finds that a majority still believe sporting events are too expensive