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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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February 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Overall Stability But Sub-Indices Move in Opposite Directions
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Americans are here for healthy food additives
Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.
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Fewer Americans want brands to remain neutral
Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.
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Connect with real people for agile, authentic insight discovery
Ipsos RealTalk Community Essentials offers a ready-to-use engaged audience eager to tell their stories, share in-context insights, and co-create in real-time video diaries, discussions, surveys and more. Available in 20+ countries for local or multi-country insight.
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Majority say U.S. performance at the Olympics makes them feel proud to be American
Figure skating tops the list of viewers’ favorite events
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Unlock your Brand’s Online Potential and Make Every Interaction Count
Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.
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WIRe: Humanizing Research with AI
Ipsos’ Jacquie Matthews joins an expert panel sharing practical insights on scaling empathy, turning data into compelling stories, and staying in tune with rapidly evolving audiences.
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Quality and desire lead in reasons Americans will splurge on a purchase
According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.
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One in three Americans don’t plan to celebrate Valentine’s Day
Love is in the air… or is it? The Ipsos Consumer Tracker has the answers.