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People trust authenticity and track record for product reviews
When it comes to product reviews, people trust authenticity/transparency, track record, relatability and their deals/offers, according to the Ipsos Consumer Tracker
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We are feeling excited, grateful and stressed about the holidays
While positive emotions are the first thing many Americans associate with the holidays, stress and worry are extremely close behind, according to the Ipsos Consumer Tracker
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Just one in four plan to spend more money on gifts this holiday season
One in four Americans say they expect to use AI like ChatGPT to help with gift ideas or shopping lists, with even higher numbers among young adults, according to the Ipsos Consumer Tracker
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More Americans are cutting back on streaming and repairs
A growing number of Americans say they've canceled streaming services or are putting off car and home repairs, according to the Ipsos Consumer Tracker
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October 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up Slightly As Sub-Indices Move In Opposite Directions
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Beyond luxury: The new rules of indulgence for leaders
How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.
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Among veterans, trust in information from the VA remains strong
Findings of a new Ipsos poll on trust in government agencies
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Americans' views on the role of government are shifting
The number of Americans who think home ownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker
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The more we know about artificial sweeteners, the less we want to consume them
Three in four Americans say they try to limit the amount of artificial sweeteners they consume, according to the Ipsos Consumer Tracker
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Americans are stressed but also hopeful. Here's why both are possible.
Eight in ten Americans say that the world is changing too fast, but 76% also say they're hopeful for the future, according to the Ipsos Consumer Tracker. Those aren't as contradictory as they seem.