Search
-
Out with the old, in with the new
Below are five charts on where Biden’s popularity stands compared to other presidents, what cratered his popularity, and where Trump may stand entering office
-
How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
-
Trump's Comeback is Complete
Economic anxieties and systemic discontent help pave the way to historic victory
-
Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
-
Americans want to live healthier in 2025. Here’s what that looks like, from alcohol to exercise
Americans’ resolutions for 2025 revolve around health. But what that means to them varies by age.
-
37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
-
Here's what we resolve for 2025
Three in four Americans are resolving to eat healthier and exercise more in 2025, according to the Ipsos Consumer Tracker.
-
Our outlook keeps improving
When it comes to their family, community, and country, Americans rated 2024 higher than prior years, according to the Ipsos Consumer Tracker
-
Most think tariffs will increase prices, but aren’t doing anything about it
86% of Democrats believe that tariffs will lead to higher prices on food, electronics and more, compared to just 46% of Republicans, according to the Ipsos Consumer Tracker
-
Most people don’t know how tariffs work (and some even admit that)
Nearly two-thirds of Americans think tariffs on imported goods will lead to higher prices, according to the Ipsos Consumer Tracker.