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Shifts: Creativity democratized, globalized and immersive
A more globalized world with more immersive media would bring change to domestic life, the commercial sphere, and everything in between. Ipsos Strategy3’s Trevor Sudano explains.
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Why AI shouldn’t be used as a shortcut for craftsmanship
Literature is at a crossroads — but it will remain a human endeavor, says Cheryl Lu-Lien Tan, the George R.R. Martin chair in storytelling at Northwestern University.
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How ‘generative reality’ will become a new art medium
From MOMA to the Sphere, Refik Anadol’s AI-powered art installations have engaged and inspired millions. Here’s how he sees the future of creativity.
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Why ideas matter more than how art is created
Stephanie Dinkins, an artist and professor at Stony Brook University, thinks AI is here to stay and that creators shouldn’t ignore the opportunities that AI presents.
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How media sources distort Americans’ understanding of reality
Below are five charts on where Americans get their news, how Americans differ by their preferred news source, and how this contributes to different understandings of reality
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The cost of living crisis continues to grip consumers despite easing inflation
In the sixth edition of the Ipsos Cost of Living Monitor, fewer think interest rates and inflation will rise.
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Ipsos 2024 U.S. National Election Survey – May 2024
Information and news silos are the unspoken primary drivers of this election
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Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.
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How an immersive shopping simulator leads to richer insights
A new software solution could help merchandisers gain deeper insights on the shopper perspective. Ipsos’ Brendan Light explains.
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How retailers can create seamless shopper experiences
From in-app purchases to augmented reality, we’re in a golden age of purchase methods. But brands need to understand the customer experience in order to keep these channels cohesive and convenient, says Ipsos’ Eda Cetinok.