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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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What brands should know about the future adrenaline economy
Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.
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How our DNA could change how we think about health
The advent of DNA testing and genomic screening has enabled millions to take their health into their own hands. The next step will be treatments and technologies that put that knowledge to use, says 23andMe’s Dr. Noura Abul-Husn.
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Americans are not (yet) interested in spatial computing
One in four people are interested in spatial computing, Apple's name for the tech behind its new Vision Pro headset, according to new data from the Ipsos Consumer Tracker. And interest in virtual reality and cryptocurrency hasn't changed since 2022.
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The economics of your wallet are most important to Americans
Americans rank inflation their most important economic issue, followed by gas prices and interest rates, according to new data from the Ipsos Consumer Tracker.
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The changes in people, markets and society that will shape the future of parenting
Ipsos Strategy3’s Trevor Sudano walks through the forces that could transform parenting in the future, from economic stress and multigenerational homes to digital living.
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Why are Americans still so pessimistic about the economy?
Below are five charts on the economy, how Americans feel, and what a lagging economy might mean come November
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Sustainability Unwrapped: Lessons & Leaders in Sustainable Packaging
Revisit our webinar exploring the potential of consumers’ sustainability perceptions to transform packaging appeal.
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The impact of COVID-19 on the mental health of our youth
Mental illness among teens and young adults has been an increasingly prevalent issue, observed to have been exacerbated by COVID-19.
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Gas prices are falling, and people are starting to notice
Gas prices are down over the last year, but more than half of Americans (56%) still erroneously think prices are going up, according to the Ipsos Consumer Tracker.