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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Audio in the Lockdown Household: The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.
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Schools during coronavirus are caught between a rock and a hard place
Health risks of reopening schools during a pandemic are obvious, but risks of lowered or inequitable educational outcomes as a consequence of limiting in-person education are also damaging.
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The Inside Track: Election 2020 August Briefing
Key highlights from August's Inside Track: Election 2020, a monthly webinar briefing from the Ipsos political polling team on data and trends shaping the 2020 election.
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U.S. consumer sentiment cools down, returns to “pandemic normal”
Jobs Index 20 points below pre-pandemic levels
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How brands can help Americans cope with the coronacoaster
The emotional ups and downs of the coronacoaster have inspired people to follow a variety of coping mechanisms and self-care.
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Abortions amid COVID-19: How women’s rights are being impacted by the pandemic
About 70% say abortions should be permitted ̶ down 5% from 2014 and lower than when poll began