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Polling on Fuzzy Issues Like Healthcare Reform: You Can't Measure What Doesn't Exist
When the definitive history of the 2009 healthcare reform debate is written, one footnote will read how varied, even contradictory, the polls had been. Learn what polling on American healthcare reform has taught us about polling on non-electoral policy issues involving the legislative process by reading our latest paper.
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The Apple Pie Effect: Is there a link between U.S. Soft Power and the Corporate Reputation of American Companies?
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this relationship varies from one country to another, understanding the linkage between corporate image and the image of the U.S. will aid companies operating globally to assess the probable effectiveness of different communications strategies. Find out more by downloading our latest Point of View.
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3D and HD Video Appeal Closely Aligned Among Youth
Findings from Ipsos MediaCT's MOTION study show younger Americans express greatest interest in 3D video content, highest holiday season HDTV purchase intentions
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Less than Half of Americans Blame Global Warming on Human Activity; Over One Quarter Do Not Think Global Warming Is Happening at All
In the Debate over Cap and Trade:
Job Creation Trumps Higher Utility Bills -
Presidential Approval Slips Below 50% As Ratings of Obama's Handling of Various Issues Fall Across the Board
Democratic Party Declines in Favorability As Republican Party Recoups
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Ipsos Launches "3D" Gaming Practice to Address the Three Key Dimensions of Game Franchise Success: Gamer Understanding, Game Development, and Game Marketing
Global Market Research Leader Integrates Extensive Gaming Experience and Research Toolbox for Gaming Sector