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FYI: The Current Forecast for Cloud Computing
We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services.
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New Research Expert to Help Clients Excel in Tech Sector
Ipsos MediaCT Welcomes Kelsey Vaughn to the Team
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Getting More Mileage With Auto Marketing
Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.
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Forward Passing Passions
MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.
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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
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Ipsos Launches Digital Concept Testing to Increase Consumer Engagement and Provide Much Faster Delivery
Consumers Spend Over 50% More Time Reading Concepts with Ipsos' New Technology; Clients Receive Dramatically Faster Results
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Mobile Tech Giants' Ecosystems Expand with Wearable Devices
Apple Takes Top Spot as Hottest Wearable Device Brand, Followed by Google and Samsung
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Marketing to U.S. Hispanics on Facebook: Mobile, Culture and Discovery
With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.