It's a Mad, Mad, MAdTech World
Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast disappearing.
We now live in a world in which media, advertising and technology intersect to fundamentally alter how consumers "consume" content. In this MarketingLand article, Peter highlights four factors marketers must consider:
- MAdTEch changes everything
- MAdTech changes nothing
- Making sense of MAdTech
- The MAdTech mashup
