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In Search of the Holy Grail: Establishing the Link Between Corporate Reputation and the Bottom-Line

Is Changing Your Package Worth the Cost?

Measuring Incremental Sales from a New Package Design Prior to Launch

The Communication Imperative: Dialoguing with Employees in Anxious Times

Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect their Liability

Many Plan to Use Their Tax Refunds to Pay off Debt

Consumers Sacrifice New Products and Usual Brands During an Economic Downturn

A Unique Method for Facilitating the Comparison of Differences in Multi-National Pharmaceutical Studies

An Adjustment for Differences in Respondent Scale Usage

The Gathering Storm: A World Public Opinion Analysis Primer on the Eve of the April 2, 2009 G-20 Meeting Available from Ipsos

Prospects for a Summer Job Look Tough as Hiring Managers Scale Back Their Seasonal Workforce

23% Will Hire Fewer Seasonal Employees This Summer,
While 46% Will Not Hire Any at All

Ipsos Mendelsohn Presents 2009 Affluent Survey Questionnaire To Its Advisory Council

Ipsos Researchers Collaborate to Set "Foundations of Quality" for Research Industry

Senior Executives from Ipsos Global Operations Help Set Standard for Research on Research