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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Can the healthcare system support wellness — for us all?
The healthcare system is working to make wellness more equitable. Ipsos interviews U. Michael Currie, chief health equity officer at UnitedHealth Group, on ways healthcare organizations and providers can improve equity to better support individual wellness.
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How precise could wellness tracking be for optimal health?
Precision wellness tracking is becoming easier to do at home. What the Future asked InsideTracker's Gil Blander how precise, personalized health insights can improve our future wellness.
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How does diet impact wellness?
Ipsos spoke with Simone Pyle, an expert in the gut microbiome at Unilever, about how the foods in our diet and our “gut health” will play a bigger role in wellness in the coming years.
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Can devices help us hack our way to wellness?
More devices are becoming available to “hack” your metabolism. Michal and Merav Mor, co-founders of Lumen, invented one of them. They explain why optimizing metabolism is for more people than just biohackers and what that means for devices of the future.
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What role do people play in their own wellness?
Many barriers to health are embedded in the healthcare system and society overall. CVS Health’s Dr. Joneigh Khaldun spoke with What the Future about how individual wellness depends on way more than the individual.
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Will our food become more like medicine?
Food and precision nutrition can be powerful tools for promoting wellness and preventing illness, according to Naveen Jain, founder and CEO of Viome Life Sciences. He spoke with What the Future on why he agrees with Hippocrates that food is medicine.
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A huge number of Americans see omicron as a threat, but they’re still less stressed than a year ago
Coronavirus cases may be cresting, but inflation isn't. Here's how American consumers are dealing with it all.