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Bruce Friend Appointed President Ipsos OTX MediaCT

Veteran media researcher assumes responsibility for all U.S. MediaCT
business following Ipsos' acquisition of digitally driven research company,
OTX

RBC CASH Index: U.S. consumers still pessimistic about economy, but starting to show optimism about their personal finances

A majority of Americans (82 per cent) feel their local economy will stay the same or weaken within the next six months, according to inaugural survey findings from the RBC Consumer Outlook Index, the new monthly survey of U.S. consumers released today by RBC.

Driving Brand Equity

Integrating Research Across the Organization: Strategic vs. Tactical Loyalty Research

Video Game Companies Gain A Competitive Edge Using The New Research Tool - GamePlan Core - From Future US and Ipsos OTX MediaCT, U.S.

Strategic Alliance Offers Clients Game Performance, Advertising Results and Leading Industry Data Via Exclusive Offering

Healthcare Dynamics Model: "Go with the (patient) flow"

What's the Big Idea? Test and Identify

What's the Big Idea? Test and Identify

Polling on fuzzy issues like healthcare reform: You can't measure what doesn't exist

Keiningham and Team Acknowledged for Outstanding Presentation at Service Conference

Ipsos Loyalty's Chief Strategy Officer Part of Winning Team