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Is America Great Yet?
Four months into the Trump presidency, Ipsos explores whether America is ‘great’ yet.
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Making sense of a shifting world: Ipsos Global Trends 2017
Ipsos latest Global Trends Report reveals three in four global citizens think their nation's economy is rigged to the advantage of the rich and powerful.
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[WEBINAR] Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter
While many brands strive for differentiation in a marketplace, distinctiveness should be a brand’s true goal!
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Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV
Findings of Ipsos/Google Advertising Attention Research Experiment
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Springboard from Social Listening to Social Intelligence
Hear Ipsos’ Douwe Rademaker share tips about how to Springboard from Social Listening to Social Intelligence.
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[WEBINAR] Festival of NewMR
Join Ipsos’ Douwe Rademaker for tips about how to Springboard from Social Listening to Social Intelligence.
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MAdTech: The Marketers’ View
Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
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Ipsos InnoQuest Enhances Innovation Expertise with New Global Solutions Leader
Linda Lee Joins Ipsos InnoQuest as President, Global Solutions
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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.