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Proportion Of Americans Who Have Purchased A CD In The Past 6 Months Falls 15% Since 2002

Ipsos TEMPO Study Reveals Impact Of Increasing Digital Acquisition Methods On Physical Purchase

Preference For Purchasing CDs By Favorite Artists Remains Strong

Pharmaceutical Companies Need To Raise Awareness Of Their Social Investments To Improve Industry's Image

Enviable Reputations Are Built Around a Solid Theme - Article for DTC Perspectives

Napster And iTunes Remain Most Recognized Brands In Fee-based Downloading; MySpace Gains Significantly

3rd Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Distinction & Differentiation Within The Category

Sound Quality, Ease Of Use And Search Remain The Most Important Features; Extras And The Ability To Exchange Ideas With Others Gain In Importance

Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail ... And Why Great Brands Succeed

Author Of New Book Says Advertisers Must Recognize How We Are Emotionally Wired For Their Marketing Efforts To Succeed

The Challenge of Making an Interesting Wireless Device a "Must Have"

Business Intelligence Needs Must Consider Consumer Privacy Concerns

Adding Emotion To The Loyalty Mix

Ipsos Magazine Examines The Connections Between Customers' Attitudes And Their Experience