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Driving Brand Equity

Healthcare Dynamics Model: "Go with the (patient) flow"

Internet Advertising: Don't Get Biased by the Hype

How Green Initiatives Pay Reputational Dividends

The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.

How Green Initiatives Pay Reputational Dividends

`Gradual Greening' of U.S. Tech Consumers

Green Increasingly Top of Mind for Consumers, but Awareness on Specifics Vague

RBC CASH Index: U.S. consumer confidence bounces back in October but remains fragile

New Advertising Research Solution Assesses `Connection' Between Consumers and Brand Messages

Ipsos ASI Launches Next*Connect Research Solution; Ensures Advertising Investments Deliver Even In Toughest of Times

Discussions in Retail, Part 2: Through the Eyes of the Consumer

RBC CASH Index: Dog days: U.S. consumer sentiment flat at summer's end, according to RBC IndexPositive economic news and rising markets driving improved consumer confidence, but Jobs Index remains low