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New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent
Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent
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Are Viewers Pulling the Plug on Cable and Satellite?
One Quarter of Prime-Time Viewers Aged 18-49 Have Cut Back on TV Service Subscriptions
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CES 2014 LinkedIn Insights
Earlier this month, Ipsos MediaCT's Steve Kraus, SVP & Chief Insights Officer co-hosted an exclusive event with LinkedIn during CES in Las Vegas, during which we revealed new insights about how affluent consumers use technology and purchase consumer electronics.
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Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.
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A Bit of Holiday Green for the Emerald City and Vicinity
From Decorating to Shopping, Green is the Holiday Color for Puget Sound Residents
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Ipsos and I-Behavior Team Up to Help Marketers Reach America's Affluent
I-Behavior to On-Board Ipsos Affluent Survey USA Data for Greater Online, Digital, and Video Success