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"Value" Tops Shopping Lists in the Aisles of Consumer Packaged Goods Consumption

Taste Important in Food Decisions, Convenience in Household and Personal Products Decisions

RBC CASH Index: U.S. consumer sentiment rebounds from summer doldrums, according to RBC IndexDeclining expectations for the future drive drop in confidence

Positive economic news and rising markets driving improved consumer confidence, but Jobs Index remains low

Trends Shaping the New Consumer

Qualitative Pleads "Not Guilty" to Advertising Manslaughter

Asking Cool Questions: Using Online Custom Panels to Engage Teens in Marketing Research

Winning the War Against Private Label Brands

The war between national brands and private label brands is heating up.

Which Custom Panel is Right for You: Branded Customer Community or Blind Specialty Panel?

Straight-Talking Market Research Veteran `Tells It Like It Is'

Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice

Understanding Client Perspectives: The Smart Investment in an Uncertain Economy

Traditional Media Sparks Online Information Gathering and Word of Mouth by Digital Influencers

Ipsos/MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information Is Shared Online