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Ipsos MMA Ranked a “Leader” in Unified Marketing & Commercial Measurement by Independent Research Company
The Company continues its global marketplace leadership leveraging innovative, high-impact teams and solutions to help clients achieve their brand and financial objectives.
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Data dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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Another round of mixed economic signals
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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August 2023 Refinitiv/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Remains Volatile As All Four Sub-Indices Decline
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What to know going into the first GOP primary debate
In the five charts below, we consider the state of the GOP primary race, Trump’s weight in the media, and who these debates could help.
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ARF David Ogilvy Awards & Creative Effectiveness 2023
The Advertising Research Foundation David Ogilvy Awards are the premier competition to honor the best-in-class insight- and data driven advertising campaigns.
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Reuters/Ipsos Poll: Americans support military preparedness against possible threat from China
Nearly half of Americans would like to see TikTok banned from use in the United States.
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Fourth Trump indictment does little to change public opinion
New ABC News/Ipsos polling finds Georgia indictment attitudes, like others, diverge significantly along partisan lines
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Most Americans feel close to their community, town, and state
Poll of over 1,000 Americans also shows that Republicans tend to feel closer to their communities than Democrats.
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The economy is getting better. Why isn’t Biden getting any credit?
Below are five charts on how Americans view Biden’s performance on the economy and the Biden administration’s messaging struggle.