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For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out
While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector
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The Demise of "Brand Republican": Much Ado about Nothing?
Excerpts from a recent Ipsos Public Affairs Point of View
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Longer Form Content (Movie/TV Show) Streaming Continues Strong Growth
With Growing Appetite for Longer Form Online Video Content, Consumers Show Interest in Monthly Subscription-based Models for Online Streams
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How Expensive Is Your Product Perceived to Be?
Why You Should Be Measuring Expensiveness If You're Not Already
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Forecasting Successfully in Today's Ever-Changing Market
An interview with Steve Perry, Senior Vice President, Ipsos Novaction
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