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Breaking Up Is Hard To Do: Behavioral Economics and New Product Success
Our goal in this paper is to communicate the relevance of behavioral economics to new product adoption and the way we approach research to gauge interest in new products.
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The Vanishing Front End as a Threat to Impulse Purchasing
What are these new shopping technologies and how are they affecting impulse purchases at the front end?
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Framing With Competitive Context
Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.
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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
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Octogenarians Say Financial Preparedness Was Key in Deciding When to Retire
Nine in Ten 80+ Year Olds Advise Younger Generations to Recreate Pension-Like Income for Retirement
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Three Quarters of Boomers Believe They Should Be Doing More to Better Manage their Health
Wait Times and Rushed Appointments among the Top Sources of Frustration when Seeing Their Doctor
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Rethinking Concepts: A Framework for Qualifying Apps, Digital Services, and Other Experiential Innovations
At Ipsos, we have developed a framework to qualify the full spectrum of experience-based innovations, including apps, digital services and other experiential innovations.
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Nearly All Respondents Believe it is Important for Retailers to Upgrade Their Security Controls to Better Secure Customer Data in Light of Recent Breaches
Seven in Ten Credit Card Users Believe that Chip Technology Makes their Data Safer than Before
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Three in Ten Americans Say That They Currently Own Direct Shares of Companies
Roughly a Third Would Be Interested in Alternatives to Buying Whole Direct Shares, such as Purchasing a Partial Piece of Stock, or a Gift Card Redeemable for Shares of any Company
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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.