Using Visual Semiotics to Think Beyond Segmentation
Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio
People use visual semiotics from an early age. We learn to associate colors such as red with hot surfaces such as a stove. This association of colors and images develops throughout our lives and can represent a nonverbal roadmap to help marketers understand human motivation.
Download this paper to understand how category segmentation, when paired with visual semiotics research, has helped marketers prioritize marketing tactics and investment in their portfolio of products.
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