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Brand Research to Bank On

An Ipsos ASI Brand*Graph 360 Case Study

Innovation: Debunking the Myths (Part III)

An Ipsos Vantis Viewpoint

As Cost of Jet Fuel Continues to Soar, More Americans Concerned With Costs (64%) and Delays (55%) than Terrorism (54%) When Flying

Despite Concerns About Delays (55%), Baggage Issues (53%) and Airline Bankruptcies (41%), few (12%) Traveling Americans are Planning to Purchase Travel Insurance for Next Trip

Obama Opens 4-Point Lead in Presidential Race - Obama 46%, McCain 42%

Confidence in Security of Bank Assets Remains High After Wall Street Meltdown
But Voters See the Need For More Regulation - 55%, Not Enough Regulation of Banking

In the Wake of Wall Street Meltdown, Neither Candidate Seen As Qualified to Resolve Crisis: Obama 45%, McCain 46%

But Economy Looms Large As Most Important Election
Issue (36%); National Security a Distant Second (16%)

Obama Leads McCain As Stronger on Jobs and the Economy (48% vs. 40%) and Representing Change (57% vs. 32%) in an Otherwise Tight Race

RBC CASH Index: U.S. Consumer Sentiment Improves, Driven By Strong Increase In Expectations For The Future

Spinning Sponsorship Gold

Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?

Spinning Sponsorship Gold

Talking to America Part IV: Race and Age as Vote Determinants

29% Worry about McCain's Potential Judgment and Stability as President 72% Say America is Ready for a Black President

Talking to America Part III: Americans Choose McCain (50%) over Obama (40%) to Keep America Strong in the World