Talking to America Part III:
Americans Choose McCain (50%) over Obama (40%) to Keep America Strong in the World

Toronto, ON - With the Republican National Convention coming to a close, a new Global Television poll of Americans conducted by Ipsos Reid finds that among registered voters, John McCain (50%) is seen as the favourite over Barack Obama (40%) to `keep America strong in the World.'

Similarly, the poll of 1,132 Americans also found that McCain (45%) leads Obama (40%) in the ability to `safeguard America from any future terrorist attacks'. Republicans (86% in favor of McCain) remained much more loyal to their party leader then Democrats (70% in favor of Obama), and among Independents, 39% said that McCain would be best suited for this role (versus 37% support for Obama).

When asked how the candidates positions on `keeping America safe from terrorism' will affect their voting intentions, 89% said that it will either influence them `a great deal' (74%) or `somewhat' (15%). Among Republicans, this figure jumps to 97%, with 91% of Democrats and 82% of Independents saying the same. Only 10% of those surveyed said that the candidates' position on keeping America safe from terrorism would not affect how they cast their ballots.

These are the findings of an Ipsos Reid poll conducted on behalf of Global Television from August 7 to August 12, 2008. For the survey, a representative randomly selected sample of 1132 adult Americans was interviewed by telephone. With a sample of this size, the results are considered accurate to within 1772.9 percentage points, 19 times out of 20, of what they would have been had the entire adult population of the United States of America been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure that the sample's regional and age/sex composition reflects that of the actual American population according to Census data.

For more information on this news release, please contact: Dr. Michael Gross Associate Vice President Ipsos Reid Public Affairs 202-420-2012 [email protected]

About Ipsos Reid Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

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