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Shattering the Myths of Customer Loyalty

Central Location Testing: Still Golden In Its Golden Years

New American Food Trends and Eating Habits

Concerns about healthy eating and obesity are reshaping both American attitudes and consumption habits.

Case Study: Strategic Insights for Optimizing Customer Loyalty

New Book By Ipsos Business Strategists Debunks Myths That Compromise Customer Loyalty And Cost Companies Billions

Authors Present Revolutionary Ways To Tackle Customer Allegiance And Retention

AP/TV Guide Poll: TV Viewers Say Stop With The Reality Shows, Already!

Noted Researchers And Pollsters Bolster Ipsos Public Affairs Division

Industry Veterans Thomas Miller And Nicolas Boyon Join Ipsos In The U.S.

RBC CASH Index: Consumer Confidence Plummets In The Face Of Record Gas Prices, Katrina's Impact

AP/Ipsos Poll: More Than Half Say Abandon Flooded Parts Of New Orleans Below Sea Level; Public Mood Darkens

AP/Ipsos Poll: Most Americans Think Government Did A Good Job Targeting Sept. 11 Aid