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Greater Number of Americans Have Access to Air Travel than Ever Before
Washington, DC – According to a recent online survey conducted by Ipsos Public Affairs for Airlines for America, more Americans are traveling by air than ever before, more Americans plan to travel more in the future, and they are overall happy with their air travel experience.
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Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many discussions about strategies and business plans.
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Paradise Lost: Increasing Pessimism among Middle Class White Americans
Washington, D.C. — Over the last 20 years, White Americans have become increasingly less likely to believe that they are materially better off than their parents. This notion is of course a fundamental tenet of the American Dream.
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Rock the Vote/USA Today Millennial Poll — March 2016
Washington, DC — The findings for the second USA Today/Rock the Vote/Ipsos poll were released today.
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Predicting Retention and Word of Mouth: Are Your Customers Working Harder Than Your Company?
CustomerThink, March 4, 2016 — In this article, Jean-Francois shares details from a recent Ipsos study examining the impact of customer dissatisfaction.
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Ipsos Appoints New Leader of Millennials, Kids & Family Center of Excellence
Janet Oak Brings More Than 15 Years of Experience in Research and Brand Strategy
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Ipsos Encyclopedia - Customer Experience Management
Customer Experience Management is the practice of actively, consistently, and comprehensively managing the perceptions customers have of experiences relating to an organisation.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.