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How AI can reduce the friction in work and life
AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Many Americans grapple with attitudes around masculinity
New Politico Magazine/Ipsos poll finds that partisanship drives attitudes around gender, masculinity
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How farm tech is changing how we’ll feed America
Seth Crawford, senior vice president and general manager of precision ag and digital at AGCO, shares what brands can learn about sustainability and efficiency from high-tech farm equipment.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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The top three challenges for Design & Make companies are attracting and retaining talent, managing costs, and responding to global volatility and events
Decision makers in industries that design and shape our world report they are finding dynamic ways to transform in the face of an accelerating rate of change in their industries
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How brands can show a sustainability commitment in 2023
Implementing sustainable practices is no easy feat and often takes years. But brands must understand consumer priorities and show a commitment, no matter how formidable the challenge.
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How global companies can make a local difference on sustainability
Global brands can make a big impact on big problems — but people also need to know that their choices matter at the local level, says Westin Grabow, director of innovation at Diageo.
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Ways to make tech advances feel more personal to purpose shoppers
Whether through tech innovation or advocacy, luxury brands can tie our purpose to our identities and help us express our own beliefs and priorities, says Alice Yu, vice president of consumer insights at Tapestry.