Between remote work, a cost-of-living crisis and climate change, cities are facing new challenges — and new opportunities. The shifting role of cities won’t just affect how people live and work but will shape the future of industries ranging from manufacturing to restaurants.

The author(s)
  • Matt Carmichael What the Future editor and head of the Ipsos Trends & Foresight Lab
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What the Future: Cities
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The future of cities is up for grabs due to three main tensions: hybridization of work, climate change and affordability. This has broad implications for corporations’ workforces, but also for the kinds of products they need to innovate. And that’s true for everyone: Automakers, office supply makers, tech firms, equipment manufacturers, retailers and even restaurants will have to consider what hybrid life or changes in commuting will mean for our buying habits and the occasions in which we shop and dine.

What the Future: Cities explores the deeply personal and existential concepts of where we live and where we work. Moreover, it explores how shifts in governance, transportation, technology and climate will affect cities and everyone who lives within them.  

For more foresight content, subscribe to the What the Future newsletter for new topics each month. And join us on October 10 for our What the Future: Cities companion webinar, which will guide you through the latest data, interviews and brand implications.

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Letter from the Editor

What the changing role of cities means for citizens and businesses

Matt Carmichael, What the Future editor, head of the Ipsos Trends & Foresight Lab

What the Future: Cities | Matt Carmichael

Interviews & Features

How to build resilience in a climate crisis

Keith A. James, mayor, West Palm Beach, Florida

What the Future: Cities | Keith A. James

How climate change will make it harder to stay where we live

Brand insights from Ipsos Mallory Newall

What the Future: Cities | Mallory Newall

Why flexibility will drive the future of work and cities

Martin Schwarz, global solutions architect – Future of Work, HP 

What the Future: Cities | Martin Schwarz

How shifts in work and life will change how people shop

Brand insights from Ipsos Neil Ellefsen

What the Future: Cities | Neil Ellefsen

Why all-ages urbanism makes for better cities

Gil Penalosa, urbanist

What the Future: Cities | Gil Penalosa

The benefits of cross-generational design

Brand insights from Ipsos Alyson Heffernan

What the Future: Cities | Alyson Heffernan

How restaurants can adapt to a future in flux

Hudson Riehle, senior vice president, Research and Knowledge Group, National Restaurant Association 

What the Future: Cities | Hudson Riehle

How automakers can shift gears for tomorrow’s cities

Hoss Hassani, vice president, Charging & Energy, General Motors

What the Future: Cities | Hoss Hassani

Why living where the politics differ from yours could make a difference

Brand insights from Ipsos Chris Jackson

What the Future: Cities | Chris Jackson

How physical and digital will meet at the office

Kay Sargent, senior principal, director of WorkPlace, HOK

What the Future: Cities | Kay Sargent

Future Jobs to Be Done

Brand insights from Ipsos Sophie Washington

What the Future: Cities | Sophie Washington



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What the changing role of cities means for citizens and businesses


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The author(s)
  • Matt Carmichael What the Future editor and head of the Ipsos Trends & Foresight Lab