Cities
Between remote work, a cost-of-living crisis and climate change, cities are facing new challenges — and new opportunities. The shifting role of cities won’t just affect how people live and work but will shape the future of industries ranging from manufacturing to restaurants.
The future of cities is up for grabs due to three main tensions: hybridization of work, climate change and affordability. This has broad implications for corporations’ workforces, but also for the kinds of products they need to innovate. And that’s true for everyone: Automakers, office supply makers, tech firms, equipment manufacturers, retailers and even restaurants will have to consider what hybrid life or changes in commuting will mean for our buying habits and the occasions in which we shop and dine.
What the Future: Cities explores the deeply personal and existential concepts of where we live and where we work. Moreover, it explores how shifts in governance, transportation, technology and climate will affect cities and everyone who lives within them.
For more foresight content, subscribe to the What the Future newsletter for new topics each month. And join us on October 10 for our What the Future: Cities companion webinar, which will guide you through the latest data, interviews and brand implications.
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Letter from the Editor
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What the changing role of cities means for citizens and businesses Matt Carmichael, What the Future editor, head of the Ipsos Trends & Foresight Lab |
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Interviews & Features
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How to build resilience in a climate crisis Keith A. James, mayor, West Palm Beach, Florida |
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How climate change will make it harder to stay where we live Brand insights from Ipsos’ Mallory Newall |
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Why flexibility will drive the future of work and cities Martin Schwarz, global solutions architect – Future of Work, HP |
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How shifts in work and life will change how people shop Brand insights from Ipsos’ Neil Ellefsen |
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Why all-ages urbanism makes for better cities Gil Penalosa, urbanist |
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The benefits of cross-generational design Brand insights from Ipsos’ Alyson Heffernan |
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How restaurants can adapt to a future in flux Hudson Riehle, senior vice president, Research and Knowledge Group, National Restaurant Association |
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How automakers can shift gears for tomorrow’s cities Hoss Hassani, vice president, Charging & Energy, General Motors |
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Why living where the politics differ from yours could make a difference Brand insights from Ipsos’ Chris Jackson |
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How physical and digital will meet at the office Kay Sargent, senior principal, director of WorkPlace, HOK |
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Brand insights from Ipsos’ Sophie Washington |
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