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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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[WEBINAR] Election Action: Why businesses need to prepare for 2024’s uncertainty
A victory for either side could lead to radically different futures in 2025 and beyond as the candidates shape the economy, regulations and consumer attitudes and behaviors. That creates high stakes for businesses, especially those that operate on a long timeline.
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Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
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What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.
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[WEBINAR] What the Future: Risk
We live in risky times. Across industries and around the world, brands, businesses and policymakers need to prepare for a variety of compounding and high-stakes hazards, from geopolitical risks to brand risks to economic risks — and the risk of backlash to how they respond to those risks.
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ANA/SeeHer 2-Day Gender Equality Conference
Ipsos’ Lindsay Franke, Rachel Rodgers and Mallory Newall will discuss How brands can navigate the upcoming election.
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Risk
In an age of compounding and interconnected crises, the only certainty is more uncertainty. Here’s what brands and policymakers need to know about the risk of business and business of risk.
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How political, economic and climate uncertainty will shape the future of risk
If you can’t be certain, you can be prepared. What the Future Editor Matt Carmichael looks at how brands and businesses can err on the side of caution in risky times.
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Shifts: AI, globalization and social media
From automation to globalization, systemic shifts can create new risks. Ipsos Strategy3’s Trevor Sudano looks at three of these macro-level causes and effects.