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Money Talks or Budget Walks
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
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Future Jobs to be Done: Leisure
Making the most of free time can be hard work. Ipsos Strategy3’s Seth Traum considers how tomorrow’s products and services could meet that foundational need.
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Majority of Democrats, Americans overall want Biden to step aside
ABC News/Ipsos poll: More Democrats would be satisfied with Vice President Harris as the nominee compared to President Biden
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
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What the Future: Creativity
The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. Listen in as we explore the future of creativity - from marketing and entertainment to education and economics.
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Enhancing patient acceptance of ICD implantation through structured shared decision making
Published in the Journal of Interventional Cardiac Electrophysiology, this study conducted by Ipsos leveraged cutting-edge AI-enabled video analytics technology that not only assessed spoken content but also analyzed individuals’ expressions and body movement together with patient sentiments.
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How brands can use context to cut through chaos and connect with customers
New chapter in Ipsos’ Insights to Activate series explains how creativity, empathy, and understanding can help brands connect with customers in chaotic times.
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Air conditioning: yet another thing impacting our budgets
The latest Ipsos Consumer Tracker details Americans’ use of air conditioning (and how they feel about its costs).
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[RECORDING] EQUALITY LOUNGE @ Cannes Lions
Ipsos is proud to be a sponsor of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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Creativity
Business relies on creativity and innovation to serve customers and compete. Here’s how artificial intelligence is changing both ends of that equation.