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2024 holiday shopping data may signal longer-term shifts in consumer behavior
Why this holiday season may be a bellwether for changes in holiday shopping beyond just November and December.
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Five public polling trends that defined 2024
Below are five charts on five key trends in public opinions that proved more impactful than not over the past year
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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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How navigating transportation shifts will steer tomorrow’s economy
How Americans get from point A to point B matters for the entire economy. What the Future editor Matt Carmichael looks at the forces that will shape transportation tomorrow, from the economics of automotive manufacturing to car culture.
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How focusing on consumers could create an EV future people want
American EV auto brands are under pressure from multiple fronts. But the first roadblock they should address is the driver experience, says Patrick Sheposh, executive vice president of Ipsos’ Automotive Mobility practice.
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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.
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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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How the economy is impacting Americans’ holiday plans
Will Americans be home for the holidays? Will they dine out in December? Their answers reflect the economy at large, according to the Ipsos Consumer Tracker.
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More younger people are hoarding cash; Dems are using coupons
One in four Americans say they're using more coupons, according to new data from the Ipsos Consumer Tracker.
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Younger Americans are spending more on holiday gifts. Here's why that matters
For the second year in a row, younger Americans are the only age group planning to spend more this holiday season than last year, according to the Ipsos Consumer Tracker.