Search
-
More Americans think news organizations can take an unbiased stance
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker
-
Are Americans privacy nihilists?
A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker
-
Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
-
Building Belonging: A Discussion on Digital Community and Connection
What makes a digital community thrive?
-
Building Belonging: The Meaning of Digital Community & Connection on Roblox
Watch a discussion on community, belonging, and connection online and what it means for brand marketers.
-
Ipsos Core Political Survey: Presidential Approval Tracker October 2025
The October Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today. Political extremism is the top concern, followed by the economy and immigration. Perceptions of the direction of the country remain stable, but pessimistic. President Donald Trump’s approval rating holds steady, driven by strong support among Republicans.
-
Ipsos Global Trends 9th Edition
Global optimism has taken a hit in 2025 with a 7-point drop in citizens around the world feeling optimistic about themselves and about their community.
-
[WEBINAR] Ipsos Global Trends: What shifting global trends mean for the U.S. market
Join Ipsos’ Jennifer Bender and Matt Carmichael as they discuss some of the key findings for the U.S. market on technology, health and wellness, brands, values and more.
-
The Next Big Thing: Exploring the EDGE for High Growth Opportunities
Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.
-
A closer look at President Trump’s approval rating
Five charts that show where Trump’s approval stands and what that could mean for 2026