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Parent Out-of-Pocket Spending No. 1 Source of College Funding, According to `How America Pays for College 2015'

National Study from Sallie Mae and Ipsos Finds Families Reaching Into Pockets to Spend More as Economic Worries Subside

Four Reasons To Switch

The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!

The Delightful Quest for Optimal

Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.

Determining Strength of Conviction

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.

Competition Analysis and Identifying the Switchable Consumers

Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile approach that can be applied as a targeted segmentation approach.

Vacation Deficit Decreasing, But American Summer Vacationers Being More Cautious with Spending

Majority (63%) of Large Businesses in America Have a Known and Understood Protocol for Storing and Disposing of Confidential Information, But Small Businesses Lagging Substantially (46%)

Two in Three (64%) Execs Say Stricter Financial Penalties for Not Adhering to Document Destruction Legislation would Spur them to Act

What's Driving Consumer Conversations Online?

Earlier this spring, we applied the Censydiam framework to social data in the automotive category, using two popular models in the growing compact luxury SUV segment.

Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research

Do you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available or already occupied by a competitor? Do you want core linkages between your optimal differentiating emotional territory and potential reasons to believe?

Moving Past the Tweak to Uncover the Optimal

Faced with expedited timelines and tightened budgets, many marketers feel compelled to attack varied objectives with smaller scaled product tests that answer individual questions — but these often fail to address the bigger picture.