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Financial Services: Take Segmentation to the Next Level

Updated for 2009!

Two New Research Tools Help Clients Build Their Brands

Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands

Ipsos/McClatchy Political Tracker

Pharmaceutical Conference Explores New Frontiers for Brand Optimization

Ipsos Healthcare Researchers to Share New Modeling Techniques at Industry Conference

Ipsos Executive Appointed to Affiliate Board of PBRIG

Fred LaManna on Board with Not-For-Profit Network of Pharmaceutical Industry Professionals

IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers

Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases

Two in Three Working Americans (65%) Are Happy With Their Job

Six In Ten (57%) Say The Economy Is The Most Important Issue Facing The Country Today

While Nine In Ten American Homeowners (91%) Agree That It's Important To Reduce Their Environmental Impact, Nearly All (98%) Agree That It's Important To Reduce Energy Use In Their Homes To Save Money

Ipsos To Sponsor University of Georgia Course For Market Research Professionals

Principles of Pharmaceutical Marketing Research Provides Fundamental Education To The Industry

AP/Ipsos Poll: Most Americans Back Holding Olympics In China Despite Rights, Pollution Concerns