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Evolving a Product Line for Growth: A Case Study

Financial Services Take Segmentation to the Next Level

One Bad Story: The Effect of Negative Press on Corporate Reputation

Market Structure and Landscape Studies

Celebrity Ads That Sell

CSM & M: Customer Satisfaction Measurement and Management

AP/Ipsos Poll: Most Say They Want A Vacation Trip This Summer; Hawaii The Most Popular Dream Destination

Wireless Minutes Clinch The Deal

Quadruple Play Of Bundled Phone, Television, Internet And Wireless Packages Set To Draw Large Number Of Americans, Says Ipsos-Insight

Blogs Now Seen By Readers As Influential Media Source

Three In Ten Online Americans Claim That They Have Read A Blog

AP/Ipsos Poll: Most Want U.S. Senate To Take An Assertive Role In Examining Judge Nominees; Lean Toward Conservative Judges