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Building Brand Equity Through Advertising

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TURFing Your Way to Successful New Product Introductions

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Making Products Psychologically Fulfilling

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Smoothing the Path of the Broadband Wagon

Smoothing the Path of the Broadband Wagon

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For Book Buyers, What's Old Is New Again

Discount Hungry U.S. Consumers Spent More Than $530 million On Used Books During 2002, Ipsos BookTrends Reveals

Optimism Wanes After War In Iraq; Ipsos CASH Index Returns To Downward Trend Of Pre-War Period

Concerns About Personal Finances And The Future State Of Local Economies Drive Drop Throughout Month Of May

Ipsos-Public Affairs/Cook Political Report Poll: One Month after the End of the War in Iraq, Americans are Significantly Less Confident About the Direction of the Country, Paticularly Among Voters Age 18-29

Presidential Approval, Presidential Reelection And Generic Congressional Vote Are All Down Significantly Since Highs Posted At The Conclusion Of The War In Iraq.

DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174