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Ipsos/Cook Political Report Poll: Consumer Sentiment More Effective In Tracking Presidential Approval

Direction Of The Country Is More Effective When The National Economy Is Not Topping The List Of Most Important National Issues

Expected Growth of Broadband Low, Unless New Initiatives Are Taken

Reducing Cost Would Make Some Dial-Up Users Switch to Broadband

But Large Numbers See No Need For Broadband

Generation Y Joins Home Improvement's "It Crowd"

From Preppy to Edgy, Teens Tune Into Do-It-Yourself Trends, Re-Do Rooms, Tackle Projects Solo

Direct-to-Consumer Advertising

Making It Count

America's Traditional Allies React to Its Influence, Post-Iraq War

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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TURFing Your Way to Successful New Product Introductions

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Making Products Psychologically Fulfilling

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