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Two Senior Level Appointments to Fortify Ipsos Marketing Practice
Elys Roberts Takes Responsibility of Ipsos Marketing's U.S. business, while Steve Girling Leads Healthcare Practice in the Region
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New Director to Guide Client Offering in the Pacific Northwest
Nika Kabiri to Lead Ipsos MarketQuest Team in Seattle
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Are Americans Ready For Retirement?
At Ipsos Loyalty, we keep an eye on the horizon as a commitment to our brokerage and investment fund clients.
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Ipsos Delves Deeper into Digital with New Senior Vice President
Jake Dorn Brings Decades of High-Tech and Online Strategy Experience
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Keeping An Eye On The Horizon: Are Americans Ready for Retirement?
Are you effectively targeting your retirement products?
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The Wallet Allocation Rule: Winning the Battle for Share
The Wallet Allocation Rule — written by Ipsos Loyalty's Chief Strategy Officer, Timothy Keiningham (co-authored with Lerzan Aksoy, Luke Williams, and Alexander Buoye) — presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets.
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The Immediacy of EFM
There has been much talk about Enterprise Feedback Management in recent times, but to many, it may be difficult to understand how to achieve real business success with it. This paper is designed to provide an overview and explain how, when deployed correctly, it can significantly benefit customer-facing organizations.
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A New President for Ipsos Loyalty in the U.S.
Alexandre Guerin to Lead Ipsos' Largest Customer Satisfaction and Loyalty Operation
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Why Each Encounter Matters
Managers have long known that each interaction a customer has with their firm is a moment of truth that will either reinforce or diminish his or her loyalty. This has led to an increasing demand by managers to measure and manage customer satisfaction with each transaction. In fact, a whole new Enterprise Feedback Management (EFM) industry has grown rapidly to support this demand.