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Though 85% of Americans Say They Have the Knowledge Needed to Eat Right, Majority Obtain a Failing Grade on Fat IQ Test
Most Are Not Content with Their Current Weight, With Two Thirds of Americans’ BMI Scores in the Overweight/Obese Range
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Canada and the U.S. Have the Most Inclusive Views of Nationality
Who is and is not a “Real American”, a “Real Brazilian” or a “Real Chinese”? Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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Schedule Coordination and Costs are Biggest Obstacles for Millennials when Planning a Vacation with Friends
Nine in Ten Would Give up Brunch for a Month to Afford a Weekend Away with Friends
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Behavioral Science Principles for Better Digital Advertising
Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
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U.S., Canada Relations Loom Large in the Wake of the G7 Summit
Most Americans and Canadians support participation in NAFTA; Canadians see more benefit for their country
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The Five Facets of Media
Yes, the media world has changed a lot in recent years, but some aspects of the media experience remain fundamental.
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Nine in Ten Latin American Immigrants in the U.S. Believe that the American Dream is Achievable
Two Thirds Would Remain in the U.S. if They Could do it all Over Again
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[EVENT] ANA Digital & Social Media Conference
Join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference on Friday, July 27. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s.
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The Affluent Experiential Traveler
View this on demand webinar to hear recent research exploring the unpacked potential of American Affluent travelers