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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
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ARF David Ogilvy Awards & Creative Effectiveness 2022
The Advertising Research Foundation David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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Inflation is Americans’ Top Concern, And It’s Not Going Away
COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
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One in four feel they have nothing in common with Democrats or Republicans
New Ipsos polling finds that few people are confident that Americans will reconcile their differences in the next five years.
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How we could live in a changed climate
We’re running out of time to act on climate change and life could get increasingly difficult. Robert Lempert, a coordinating lead author for the Intergovernmental Panel on Climate Change (IPCC) convened by the United Nations, explains what we must do now if we want a livable future.
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Reuters/Ipsos Poll finds Americans support flexible approach to masking
Over half of Americans think COVID remains a threat, but many say decisions to mask should be up to individual right now
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Nearly three quarters of Americans believe humans can reduce climate change but aren’t willing to change their behaviors
One in four Americans believe climate change is caused by natural patterns rather than human activity
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Ipsos Core Political : Presidential Approval Tracker (04/20/2022)
This week's Ipsos Core Political has Biden with a 43% approval rating
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Inflation is North Carolinians' top concern for future Senator to address
A new Ipsos/Spectrum poll fielded among registered voters in North Carolina finds inflation has taken center stage as the main issue and point of conversation about what the federal government, and North Carolina’s elected officials, should deal with.
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All things inflation
Inflation is the dominant issue of the day, but is affecting Americans of varying income levels differently.