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Ipsos Global @dvisory: The Economic Pulse of the World (December 2016)
Washington, DC - A major analysis of world public opinion was released today by Ipsos-- one of the world's largest market and opinion research companies. The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,057 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Insight Cloud
Insight Cloud is an ‘always on’ socialized intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialized and activated.
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Roughly a Third of Adults Over the Age of 30 Are Planning to Make a New Year's Resolution for 2017
Respondents Are Much More Likely to be Working Towards Longer Term Plans/ Goals, with Six in
Ten Already Doing So, or Thinking About Getting Started in The Near Future -
'Show Me' Don't 'Tell Me': Uncovering Product Insights with Video & Image Analysis
When it comes to product testing with consumers, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior ('show me' don't 'tell me').