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Measuring Brand Equity and its Impact on Market Share in the Lottery and Gambling Sector
At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices
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Customer Experience and Behavioral Science — A Moment of Truth
Behavioral science experimentation has become increasingly widespread over the past few years, but there still exists a void between academia and industry. Is your business leveraging these advanced insights?
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What makes some ads more memorable than others
Listen to this podcast explaining why some 30-second spots can be memorable for years.
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Six in Ten Americans Planning to Take a Summer Vacation in 2018
One in Five Have Already Booked Their Vacation, While Similar Proportions Have Started Planning but Have Yet to Book
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Human-Computer Interaction and Digital Advertising
Discover some basic guidelines for how marketers can borrow from the HCI discipline to improve their digital advertising.
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Most Home Owners Say They Considered the Tax Implications of Owning a Home Before Deciding to Buy
Similar Proportions Also Factored in Such Costs When Setting a Budget for How Much They Would Spend on a Home
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Most Americans Have Been Charged with a Bank Fee in the Past Five Years, Including Two in Five Who Have Had to Pay ATM Fees
Just Over a Third Would be Willing to Switch to a Tech Company That Offers Financial Services (e.g., Amazon, Apple, Facebook) if it Meant They Could Save Money
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Roseanne Reboot Draws Bipartisan Audience
The 2018 “Roseanne” reboot was widely expected to be a magnet for President Trump’s supporters, however, a new Ipsos survey reveals that the show draws fairly even viewership across the board.
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Most Moms Surveyed Say They Would Rather Have Breakfast in Bed on Mother's Day Than Get Dressed Up and Go Out to Brunch
Relaxing in Bed All Day Defines the Dream Mother’s Day Plan for Nearly Two in Five
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Most Believe Consumers Should Be Able to Access Content on The Internet
Nine in Ten Americans Believe That Consumers Should Be Able to Freely and Quickly Access Their Preferred Content on The Internet. For Another Three Quarters, Equal Access to the Internet is Seen to be a Right