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Asking Cool Questions: Using Online Custom Panels to Engage Teens in Marketing Research

Most Fathers Today Take an Active Role in their Child's Academics, Both During the School Year and the Summer

Half of Dads Say that They Are the Ones Who Primarily Help their Child with Their Schoolwork

Winning the War Against Private Label Brands

The war between national brands and private label brands is heating up.

Two Thirds of U.S. Adults Polled Favor Allowing All Americans to Travel to Cuba

Three Quarters Feel that Expanding US Travel to Cuba Would Positively Impact the Lives of the Cuban People

Recognizing a Lifetime of Advertising Excellence for Ipsos Researcher Gerry Lukeman

Long-time Supporter of and Expert in Advertising Research Recognized with ARF Great Minds Award for Lifetime Achievement

In Search of the Holy Grail: Establishing the Link Between Corporate Reputation and the Bottom-Line

Is Changing Your Package Worth the Cost?

Measuring Incremental Sales from a New Package Design Prior to Launch

The Communication Imperative: Dialoguing with Employees in Anxious Times

For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out

While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector

U.S. Hispanics Switch it Up