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Ipsos Global @dvisor: Global Consumer Confidence Is at Seven-Year High
Global Primary Index Hits Record-High Level of 48.9 in August 2017
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Summertime, and The Livin’ Is Easy
Vacations, eating out, and shopping for groceries are the top three areas where Americans spend more during the summer months. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look at how (and where) Americans are spending their summer.
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Ipsos Global @dvisor: Global Consumer Confidence Is on the Rise
The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.
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Making sense of a shifting world: Ipsos Global Trends 2017
Ipsos latest Global Trends Report reveals three in four global citizens think their nation's economy is rigged to the advantage of the rich and powerful.
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Ipsos Clients Recognized with Prestigious Ogilvy Advertising Research Awards
Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award
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One in Five Americans Could Not Afford to Pay an Unexpected Medical Bill Without Accumulating Some Debt
A Majority Believe Receiving a Large Medical Bill that they Can’t Afford is Just as Bad as Being
Diagnosed with a Serious Illness -
Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant
However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.
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Is it Trendy to be Healthy? Or Healthy to be Trendy?
Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.