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Ipsos Healthcare Implements a Significant Expansion Plan Across its North America Business
Four Top Level Healthcare Research Experts Join Ipsos' U.S. Health Practice
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The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?
For many industries, including financial, technology, retail and travel, an integrated CSat and mystery shopping program is crucial to truly monitoring the customer experience. Do your metrics give you a complete picture?
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Ipsos Healthcare Focused on Innovation and Strength of West Coast Health Companies
Mary Tou Joins Ipsos Healthcare as Senior Vice President on the West Coast
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From Discussion to Insight: Best Practices in Building Successful Online Communities
Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."
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Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader
Technology Expert Trish Dorsey Joins Ipsos' Loyalty Research and Consulting Team
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Transforming Traditional Customer Satisfaction Research into Modern Enterprise Feedback Management in Seven Critical Steps
For the past number of months, we've been talking a lot about Enterprise Feedback Management and recently, an article co-written by yours truly and Andrew McInnes from Allegiance Inc. was featured in Quirks magazine.
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Seven Critical Steps from Traditional CSAT Research to Modern EFM
Published by Quirk's Marketing Research Review, October 2013, p.38 — The move from traditional research to modern Enterprise Feedback Management (EFM) is a big change for most firms.