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Who's Cutting the Cord?

by Gavin Bridge & Irene Manahan

What Can Mobile Payment Marketers Learn from Coffee Machines?

by Jason Brown

Are Viewers Pulling the Plug on Cable and Satellite?

One Quarter of Prime-Time Viewers Aged 18-49 Have Cut Back on TV Service Subscriptions

The Top Twenty Marketing Science Papers of the Past Quarter Century

We have known for some time that one of our papers, “Return on Quality” co-authored by Tim Keiningham, Global Chief Strategy Officer at Ipsos Loyalty, was a game changer.

Global Happiness Report

Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012

Judith Passingham Appointed Global CEO of Ipsos Interactive Services

Preventing Interfering Ads, Providing Spam Filters, and Having an Easy-to-Use Interface Seen as Most Important Features for Email Providers to Offer

Ipsos Healthcare Implements a Significant Expansion Plan Across its North America Business

Four Top Level Healthcare Research Experts Join Ipsos' U.S. Health Practice

Ipsos Healthcare Appoints Global Head of Innovation

The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?

For many industries, including financial, technology, retail and travel, an integrated CSat and mystery shopping program is crucial to truly monitoring the customer experience. Do your metrics give you a complete picture?