Shopping continues to bounce back to pre-pandemic levels

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Why we asked about holiday shopping: We hear a lot less discussion of supply chain woes than we heard last year and especially in 2021. Have our attitudes changed?

What we found: Not really, with a couple of notable exceptions. Since we last asked this around this time in 2021, more people (69% vs 59%) say they are shopping as much as they did before the pandemic. Also, more people (69% vs 60%) trust large businesses to fulfill their orders, and fewer (33% vs. 41%) have experienced shipping delays.

In general, people’s sentiments about their shopping are pretty similar. People are pretty evenly split on whether or not they agree or disagree about whether or not they are shopping more in person or online from small businesses. But they say they are shopping online from larger retailers more and not shopping in person more. Only 37% experience worry about not getting their gifts on time this year.

More insights from this wave of the Ipsos Consumer Tracker:

Some of Americans' concerns about AI are waning

Here's what the 2023 word of the year, 'authentic,' means for brands

Americans say 2023 was a good year, and think 2024 will be even better

Americans still know and care deeply about the war between Israel and Hamas